Representation by Daniel Thwaites PLC (Daniel Thwaites PLC)
- Date submitted
- 18 August 2022
- Submitted by
- Members of the public/businesses
This representation should be read in conduction with the feedback already submitted to Highways England on 4th November 2021 as part of the initial consolation. Whilst we recognise the benefits the proposals would have on improving traffic congestion in the immediate area we have serious considerations about the detrimental impact on the ongoing level of trade and profitably at the North Lakes Hotel. Despite meetings with representatives of Highways England to express our concerns the proposals would see the loss of a mature landscaped buffer between the hotel and road beyond. At present this line of trees and established vegetation not only provides a valuable visual barrier to the road and industrial estate beyond but also supresses noise pollution from the adjoining highway. Its removal would have a significant impact on the bedroom selling strategy of half of the rooms in the hotel and give the property less of a Lake District Leisure break experience and more a budget road side motel. Furthermore the grounds of the hotel are currently used as break out areas for the numerous weddings, alfresco dinning and marquee functions which provide a significant income stream to the business. The loss of an established buffer beyond the wildflower meadow would make the experience less appealing. In addition the proposal would see an impact on the hotels signage and banner displays which currently provide valuable direct sales for the hotels drinks events, weddings and promotions. We would be grateful if the inspectorate would take these comments and these made in previous representations to Highways England into account in this process